(function($) {
     $.fn.extend({   
         setupLinks: function() {  
             return this.each(function() {  
                 var rx = /(\d+)/;
                 m = $(this).attr('id').match(rx);
                 if (m) {
                    $(this).attr('href', 'http://superdealzone.com/deals/'+m[1]+'/');
                 }
             });  
         }  
     });  
     })(jQuery);